Qual é a origem do nome

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açucarados foram lançados pela americana Kellogg Company há exatos setenta anos, em 1952.

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original era Sugar Frosted Flakes [Flocos Cobertos com Açúcar].

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foi retirada do nome em 1983. Hoje, nos Estados Unidos e no Canadá, ele é chamado apenas de Frosted Flakes.

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o nome do produto é Zucaritas. Na maior parte da Europa, Frosties.

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chegou ao Brasil em 1961 e recebeu o nome de Sucrilhos, ideia do departamento de marketing da empresa.

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que Sucrilhos virou aqui sinônimo desse tipo de cereal. O nome foi uma mistura de açúcar (sugar), "crocância" (crispy) e "milhos" (lhos).

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que o tigre Tony, símbolo dos Sucrilhos Kellogg ‘s, começou a nascer num concurso realizado pela agência de publicidade Leo Burnett em 1951. Pesquisadores não encontraram informações sobre o tal concurso.

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afirmam que Tony foi criado pelos ilustradores de livros infantis Alice e Martin Provensen. Mas há quem sustente que Martin Provensen foi seu único criador.

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outros seis animais junto com o tigre Tony: Katy (canguru), Elmo (elefante), Newt (gnu), George (girafa), Pete (porco-espinho) e Zeke (zebra), conforme listado nesse verso da caixa de cereal.

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de Martin Provensen disse que um grupo de crianças foi chamado para opinar sobre os personagens. Tony e Katy foram os escolhidos para estampar as caixas de cereal.

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com o tigre vendiam mais que as caixas com a canguru. Tony ficou e Katy sumiu.

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que há muita gente da agência Leo Burnett que reivindica a ideia do personagem. Inclusive o próprio dono.

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Jack Tolzien (foto) garante que rascunhou o personagem e lhe deu o nome. Diz que os Provensen recusaram a encomenda e ele pagou 350 dólares à desenhista Phoebe Moore pela primeira ilustração de Tony.

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afirma que o produtor de comerciais da agência, Don Tennant, escolheu o nome do tigre. Tony foi uma homenagem ao publicitário Raymond Anthony Wells, que fazia parte do time da Leo Burnett.

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o designer Wagner "Bág" Janelli, paranaense de Cornélio Procópio, fez uma releitura da mascote Tony em sua página de Facebook

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Conheça nosso canal

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Qual é a origem do nome

Sucrilhos?

açucarados foram lançados pela americana Kellogg Company há exatos setenta anos, em 1952.

Os flocos de milho

original era Sugar Frosted Flakes [Flocos Cobertos com Açúcar].

Seu nome

foi retirada do nome em 1983. Hoje, nos Estados Unidos e no Canadá, ele é chamado apenas de Frosted Flakes.

A palavra "sugar"

o nome do produto é Zucaritas. Na maior parte da Europa, Frosties.

Na América Latina,

chegou ao Brasil em 1961 e recebeu o nome de Sucrilhos, ideia do departamento de marketing da empresa.

O produto

que Sucrilhos virou aqui sinônimo desse tipo de cereal. O nome foi uma mistura de açúcar (sugar), "crocância" (crispy) e "milhos" (lhos).

Funcionou tão bem

que o tigre Tony, símbolo dos Sucrilhos Kellogg ‘s, começou a nascer num concurso realizado pela agência de publicidade Leo Burnett em 1951. Pesquisadores não encontraram informações sobre o tal concurso.

A lenda diz

afirmam que Tony foi criado pelos ilustradores de livros infantis Alice e Martin Provensen. Mas há quem sustente que Martin Provensen foi seu único criador.

Algumas fontes

outros seis animais junto com o tigre Tony: Katy (canguru), Elmo (elefante), Newt (gnu), George (girafa), Pete (porco-espinho) e Zeke (zebra), conforme listado nesse verso da caixa de cereal.

Foram desenhados

de Martin Provensen disse que um grupo de crianças foi chamado para opinar sobre os personagens. Tony e Katy foram os escolhidos para estampar as caixas de cereal.

Um sobrinho

com o tigre vendiam mais que as caixas com a canguru. Tony ficou e Katy sumiu.

Só que as caixas

que há muita gente da agência Leo Burnett que reivindica a ideia do personagem. Inclusive o próprio dono.

O curioso é

Jack Tolzien (foto) garante que rascunhou o personagem e lhe deu o nome. Diz que os Provensen recusaram a encomenda e ele pagou 350 dólares à desenhista Phoebe Moore pela primeira ilustração de Tony.

O executivo

afirma que o produtor de comerciais da agência, Don Tennant, escolheu o nome do tigre. Tony foi uma homenagem ao publicitário Raymond Anthony Wells, que fazia parte do time da Leo Burnett.

Outra versão

o designer Wagner "Bág" Janelli, paranaense de Cornélio Procópio, fez uma releitura da mascote Tony em sua página de Facebook

Em 2020,

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